In the first half of 2026, the average daily video viewing time in Russia increased by 6% to 87.7 minutes, with the growth primarily attributed to the blocked YouTube, where viewing time rose by 24%.

In the first half of 2026, the average daily video viewing time in Russia increased by 6% to 87.7 minutes, with the growth primarily attributed to the blocked YouTube, where viewing time rose by 24%.

@meduzalive 22 Sep 2026, 06:41

In the first half of 2026, YouTube was the only major video service in Russia that increased viewing time by 24%, while other platforms showed a decline.

@ostorozhno_novosti 22 Sep 2026, 06:36